This method displays a banner photo with a call-to-action button and brand information. On the other hand, ads intended for official accounts on WeChat appear as articles on the account itself. This ad type uses cost-per-impression (CPM) bidding and also runs on two creatives type – image (banner) or video. Presently, with the development of WeChat Moments Ads, brands can easily display their promotional campaigns without breaking a sweat.įurthermore, WeChat Moments ads are equivalent to Facebook ads as it appears on the user’s timeline (or Moments on WeChat). For instance, Coca Cola and Mercedes-Benz were the pioneers among 25 brands that participated in the first-ever testing campaign. It had a great start back when it was launched in early 2015. Generally, this ad type is designed to build awareness or generate impressions. WeChat Moments Ads are native ads displayed on a user’s Moments feed with an ‘AD’ label in the upper right corner. If you want to know which type is best for you, schedule a quick chat with us. In addition, determining the most suitable ad type for your campaign depends on your goal. All cases will depend on the WeChat review results. Bird’s nest, sea cucumber, and similar food products.Overseas real estate investment and leasing.Particularly, companies or brands belonging to the following categories* are restricted to advertise: However, not all brands are allowed to run WeChat ads. Once you’re all set up, here’s how advertisements are processed from campaign goal-setting to review. Check your eligibility first and register as an advertiser.To advertise on WeChat, you must first do these three steps: ![]() In general, this advertising program intends to increase your followers on WeChat, drive website traffic, and yield app downloads. WeChat advertising is part of Tencent Ad Solutions that enable businesses to broadcast promotions and advertisements on two major segments on WeChat – Moment feed and on your official WeChat account. In this guide, we will introduce to you what WeChat Ads are all about and how you can effectively leverage them for your growth. ![]() ![]() Publishing ads on WeChat is a huge opportunity for brands looking to widen their reach and increase awareness.
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